Social Media Advertising

Categories: Grow

About Course

Learn to reach new customers with ads on Facebook, Instagram and TikTok — and to measure which ads really bring sales.

In three live one-on-one sessions with your trainer, you set up your ad accounts and tracking, build your first campaigns, create ads that stop the scroll, and learn to read your results and improve them.

This module includes 3 live sessions (90 minutes each), the course workbook, a practical assignment reviewed by your trainer, a short quiz and a certificate of completion.

Course Content

Before you start
Welcome to the module. Download your course workbook and get ready for your first live session.

  • Welcome & your course workbook

Session 1 — Set up & tracking
How social media ads work, Meta Business tools, TikTok Ads Manager, pixels and ad policies.

Session 2 — Audiences, creatives & your first campaign
Campaign objectives, audiences, ad formats, creating ads, ad text and budgets.

Session 3 — Measure, test & improve
Reading reports, testing ads, when to stop or scale, retargeting, TikTok campaigns and a weekly routine.

Practical assignment, quiz & certificate
Run your own campaign, upload your assignment summary for your trainer, pass the quiz and receive your certificate.