Conversion Optimisation

Categories: Scale

About Course

Learn to find where visitors leave your website and make the changes that turn more of them into customers — tested, not guessed.

In three live one-on-one sessions with your trainer, you map your conversion funnel, find your biggest drop-off points with data and heatmaps, fix the common problems that cost sales, and run your first A/B test.

This module includes 3 live sessions (90 minutes each), the course workbook, a practical assignment reviewed by your trainer, a short quiz and a certificate of completion.

Course Content

Before you start
Welcome to the module. Download your course workbook and get ready for your first live session.

  • Welcome & your course workbook

Session 1 — Find the leaks
Conversion rate, your funnel, drop-offs in Google Analytics, heatmaps and asking visitors.

Session 2 — Fix what matters
The clarity check, trust, forms and checkout, speed and mobile, test ideas and priorities.

Session 3 — Test & learn
A/B testing, sample size and test length, reading results, low-traffic methods and a monthly routine.

Practical assignment, quiz & certificate
Run one test or measured change, upload your summary for your trainer, pass the quiz and receive your certificate.