Analytics & Conversion Tracking

Categories: Grow

About Course

Learn to measure what really happens on your website — where visitors come from, what they do, and which marketing brings sales.

In three live one-on-one sessions with your trainer, you set up Google Analytics 4 and Google Tag Manager, track the actions that matter as key events, connect tracking to cookie consent, tag your marketing links and build a simple dashboard.

This module includes 3 live sessions (90 minutes each), the course workbook, a practical assignment reviewed by your trainer, a short quiz and a certificate of completion.

Course Content

Before you start
Welcome to the module. Download your course workbook and get ready for your first live session.

  • Welcome & your course workbook

Session 1 — Set up your measurement
What to measure, Google Analytics 4, Google Tag Manager, cookie consent and privacy-friendly alternatives.

Session 2 — Track conversions & campaigns
Key events, testing your tracking, UTM parameters, linking Google tools and checking other tags.

Session 3 — Reports, dashboards & decisions
The reports that matter, explorations, a Looker Studio dashboard, reading numbers correctly and a monthly review.

Practical assignment, quiz & certificate
Finish your tracking and dashboard, upload your work for your trainer, pass the quiz and receive your certificate.