Website Content & Copywriting

Categories: Build

About Course

Learn to write website pages that are clear, easy to read and turn visitors into customers — in your own words.

In three live one-on-one sessions with your trainer, you write your core message, structure your pages, write your home, about and product or service pages, and learn to use AI writing tools responsibly.

This module includes 3 live sessions (90 minutes each), the course workbook, a practical assignment reviewed by your trainer, a short quiz and a certificate of completion.

Course Content

Before you start
Welcome to the module. Download your course workbook and get ready for your first live session.

  • Welcome & your course workbook

Session 1 — Message & structure
Your core message, your customer's language, how people read online, page structure and benefits.

Session 2 — Writing your key pages
Your home page, about page, product or service pages, calls to action and using reviews honestly.

Session 3 — Polish, tone & AI tools
Editing, tone of voice, readability, AI writing tools, writing for search engines and common mistakes.

Practical assignment, quiz & certificate
Write or rewrite three pages of your website, upload them for your trainer, pass the quiz and receive your certificate.