Email Marketing & Automation

Categories: Grow

About Course

Learn to build your own email list and set up emails that welcome, inform and sell — even while you sleep.

In three live one-on-one sessions with your trainer, you choose your email platform, build a sign-up form with proper consent, write and switch on a welcome sequence, set up automations and send newsletters that reach the inbox.

This module includes 3 live sessions (90 minutes each), the course workbook, a practical assignment reviewed by your trainer, a short quiz and a certificate of completion.

Course Content

Before you start
Welcome to the module. Download your course workbook and get ready for your first live session.

  • Welcome & your course workbook

Session 1 — Your list & your platform
Why your own list matters, email platforms, consent and the GDPR, sign-up forms and lead magnets.

Session 2 — Welcome sequence & automations
The welcome sequence, writing emails, automations, segments and simple email design.

Session 3 — Newsletters, deliverability & results
Planning newsletters, deliverability, bulk sender rules, the metrics that matter and A/B testing.

Practical assignment, quiz & certificate
Set up your list, welcome sequence and first newsletter, upload your work for your trainer, pass the quiz and receive your certificate.