Google Ads

Categories: Grow

About Course

Learn to plan, launch and optimise Google Ads campaigns that bring the right visitors to your website — and to know exactly what every click costs you.

In four live one-on-one sessions with your trainer, you build and run your own Search campaign: keyword research, ads and assets, conversion tracking, bidding and weekly optimisation.

This module includes 4 live sessions (90 minutes each), the course workbook, a practical assignment reviewed by your trainer, a short quiz and a certificate of completion.

Course Content

Before you start
Welcome to the module. Download your course workbook and get ready for your first live session.

  • Welcome & your course workbook

Session 1 — How Google Ads works & your campaign plan
How the ad auction works, campaign types, your numbers and your one-page campaign plan.

Session 2 — Keywords & campaign structure
Search intent, keyword research, match types, negative keywords and campaign structure.

Session 3 — Ads, assets & conversion tracking
Responsive search ads, ad assets, landing pages and conversion tracking. Your campaign goes live.

Session 4 — Bidding, reports & optimisation
Bidding strategies, the learning period, the reports that matter and your weekly routine.

Practical assignment, quiz & certificate
Run your own campaign, upload your assignment summary for your trainer, pass the quiz and receive your certificate.