Learn to measure what really happens on your website — where visitors come from, what they do, and which marketing brings sales.
In three live one-on-one sessions with your trainer, you set up Google Analytics 4 and Google Tag Manager, track the actions that matter as key events, connect tracking to cookie consent, tag your marketing links and build a simple dashboard.
This module includes 3 live sessions (90 minutes each), the course workbook, a practical assignment reviewed by your trainer, a short quiz and a certificate of completion.